To all the social media whingers out there, let’s have a chat.
We all know the original purpose of social media platforms: to connect people. They weren’t created for business owners but for individuals to share moments, stay in touch with friends and family, and be social. Over time, these platforms have evolved, providing immense opportunities for businesses to reach and engage with their audiences. However, we must remember their primary function.
As business owners, we should be grateful. We have access to platforms where we can maintain personal connections while also leveraging them for business growth. The potential is enormous—reaching new audiences, building communities, and driving growth from the comfort of our homes or offices.
Yet, it’s frustrating to see so many business owners complaining about their posts not being seen by enough followers. Their posts often revolve around a reluctance to pay for advertising and a belief that the platforms don’t support them unless they do. But here's the truth: social media platforms are designed for people, not businesses. If you want a consistent presence, you need to play by the rules of the game, which sometimes means investing in advertising.
However, this blog isn't about pushing paid ads—it's about recognising the incredible opportunities we already have and using them effectively.
Embrace the Purpose of Social Media
Social media is a place to be social, to connect, and to build relationships. Instead of focusing on what the platforms aren't doing for us, let's focus on what they are. These platforms provide us with a direct line to our audience—a place to share our stories, showcase our expertise, and build meaningful connections.
Building Relationships Over Complaints
Complaining about the algorithm or begging followers to like more of your posts doesn't foster growth; it just creates a negative atmosphere. If your followers truly want to see your content, they will regularly visit your main feeds. Instead of whining about visibility, invest your energy in creating valuable content and engaging with your audience.
Focus on Connection and Engagement
Remember, social media success isn't just about the number of likes or views—it’s about the quality of the connections you make. Engage with your followers genuinely. Reply to comments, ask questions, and create content that resonates with them. Show your human side and let your personality shine through. This is what builds a loyal and engaged community.
Appreciate the Tools at Your Disposal
We have access to incredible tools that allow us to reach and engage with our audience in ways that weren't possible a few years ago. From live videos and stories to interactive polls and direct messaging, these tools enable us to connect on a deeper level. Be grateful for these opportunities and use them to their fullest potential.
Balance Between Organic and Paid Reach
While paid advertising can amplify your reach, it’s not the only way to succeed on social media. Organic reach, though limited, can be powerful when combined with a strong content strategy and genuine engagement. Use both to complement each other. But remember, at the heart of it all is your ability to connect with your audience and build lasting relationships.
Final Thoughts
Stop being a social media whinger. Embrace the incredible opportunity these platforms provide to connect, engage, and grow. Focus on building relationships and creating valuable content. Complaining doesn’t get you anywhere, but genuine connection and engagement do. Be grateful for the tools and opportunities at your disposal, and use them to make a meaningful impact. Your audience is out there, waiting to connect with you. So stop whining and start building those connections.
Comments