LinkedIn, do you love it, couldn’t live without it or have no interest at all?
If you are someone who fears a new platform especially LinkedIn don’t worry you aren’t alone!
Times are changing and in the online world things are just getting bigger and better!! There are SO many platforms out there just to name a few there is Facebook, Instagram and Tick Tok so, the big question: what sets LinkedIn aside from the rest of them?
LI has a much quieter approach to evolving, we've seen a few changes but the most recent was the introduction to native scheduling inside the app (can I get a hallelujah!) and a new way to share carousel posts!
What is so amazing about LinkedIn is the way it connects us with other professionals both inside and outside of your industry so you can explore any industry with the touch of a button! And the reach is so much more organic!
Sure the spam messages are alive and well - but you just ignore that side to the platform and focus on it's power instead because there is so much to LOVE about it!!
All business owners are trying to get seen and heard and using LI gets you in front of your ideal client and recruiters, it’s a safe and strong place to build your personal brand and gives you access to job opportunities as well as a place to network and connect.
Like all platforms there is a dreaded algorithm so here are a few of our tips to getting in front of the LinkedIn algorithm so you can get to most out of this amazing platform:
Train your algorithm by commenting on the content you enjoy
Turn on Creator Mode to ensure you are getting the maximum post reach
Limit your hashtags to 3-5 only (phew no need for a huge amount!)
Don’t tag people in posts that are not likely to comment
Keep the engagement up so don’t post and then log off, be around ready to network
This platform costs nothing to use but could be costing you by not using it!
Remember there is nothing to lose but everything to gain so get yourself online today because I truly believe as Digital Marketer LinkedIn is making it’s mark and it sure is here to stay!!
Will LinkedIn be your new favourite platform?
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