Are you scratching your head in business on how you can increase your profits??
You know what you want to achieve but you don’t know how to get there? And simply you are STRUGGLING for time! It’s like the days are getting shorter and the to-do list is getting loooooonger!!! Not to mention the creative side of things is really lacking!
If your number one goal for 2023 is to increase your revenue and PROFIT then one of the best and quickest ways to do this is by... OUTSOURCING!
I know, I know.. you're probably 'wow' emoji facing me right now.
But before you scroll on past, hear me out.
I am going to share with you 5 reasons why outsourcing your content marketing will increase your profits.
Let’s start with solo-business owners, so many of them think that outsourcing projects or tasks that they can do themselves will burn a hole in their wallet and their cashflow. Fair call!
But…when you flip this on its head and see it from a different perspective (which I am going to help you see) you can start to see why this is such a powerful thing to do in your business and how it can help you so much.
Picture this… I want you to think about all of the different hats you wear week to week, day to day….. A LOT right!
I can guarantee you there's hats and tasks in there that you hate doing and quite simply drain the energy from your soul (truth bomb, for me it's admin and getting a VA onboard to help me out was one of the first people I brought onto my team and
ta-dah, 4 years later she's still right there by my side and is now my business partner!) *Disclaimer, you do not have to become business partners with your VA or contractors. 😂
Now, I know what you are thinking and I get it, if you bring someone on board to help you with your content marketing they don't have an income producing role, like a sales consultant for example.
Mmmmmm not entirely true!
If you have someone taking care of your content marketing and finding your ideal clients and getting your business in front of those ideal clients who then purchase from you or book one of your services isn't that generating an income??? All while freeing up your time to spend on other parts of the business- after afterall time is money!
So, here's 5 reasons why outsourcing increased my profits:
1. Gave me back more energy
2. Gave me back more time
3. I got to focus on the parts of the business like my clients, who bring me far greater joy than admin tasks
4. I got to focus more on the income producing activities in the business such as sales and I had more time to work with more people
5. Increase in work/life balance!
For me it also meant no more working until mid-night or on the weekends- WIN! Outsourcing parts of the business where your not an expert or don't bring you joy means you could get someone who is an expert on board and they could do it much quicker (and better) than you could AND you may be able to get a little of your life back and sanity too- BIG WIN!
I am telling you straight from the horses mouth bringing someone on and outsourcing the tasks I didn’t have time for, didn’t love and wasn’t doing my best has truly saved my sanity, given me back time and helped my business hugely!!!
So, if today you are sitting on the fence struggling to market your business effectively because you are lacking time, energy and motivation then you already know what you need to and should do. I get it, it can be hard to let go of some of the reigns and also worry ‘is this going to cost me more money?’ I am telling you, do it! Go ahead and get the right people on your side to help with your content marketing. You will thank me later!!!
Did you know we offer a range of social media marketing packages?
To discover more about how you can work with us and decide what package will suit your marketing goals best, book in a complimentary call with Lou or a member of the team to find out more now! Click here to book your call now.
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