Let’s talk all things podcasts…..
Are you currently relying solely on social media to grow your business??
If you answered ‘yes’ I am sorry to break it to you but…. you are doing it all wrong!
Sure social media is an incredibly powerful tool to connect with people and of course potential clients from all around the world however did you know on average only 2% of your followers regularly see your posts?? Pretty crazy right!
So if you are putting all of your eggs in the one social media basket and hoping your whole audience is going to see what it is you are sharing then unfortunately that's A LOT of work you are doing to stay connected and engage with a VERY small amount of your following.
Now again I remind you I am not saying social media platforms like Facebook, Instagram and LinkedIn aren’t extraordinary tools because they are! I am just saying when you are trying to grow your business and get it to the next level you need to think about and implement more ways to stay connected with your audience on a daily/weekly basis.
So how do you do that you ask?
There's two ways to do this:
1) Consistent email marketing. Despite it being as old as dinosaurs it is still the highest converting strategy there is. It's incredibly powerful to share more of your message (an average open rate is 20%, that’s much higher than 2%!) and it connects you on a deeper level with your audience.
2) Using an SEO focused platform such as blogging, YouTube or... drum roll please... PODCASTING! That’s right pairing up what you are already doing and also introducing podcasting!
Picture this…..lets say you post something or jump on and do a quick live. The lifespan of this post is 5 minutes (not very long) So what happens when your 5 minutes of fame is over? Your post gets lost in the feed and will very rarely be seen again.
Most social media platforms are driven by feeding the algorithm, the more you post the more chances you have of being seen. You may think ‘oh that's ok, I will set an alarm and post every hour on the hour’, sure that’s a great idea but… it’s unrealistic and there's a much smarter way to play the game!
When you use strategies such as blogging, YouTubing or Podcasting you are using tools that aren't based on feeding algorithms but harnessing the power of SEO and keywords. So when someone jumps on Google and types in keywords that are in alignment with what you have shared BINGO….. your piece of content will be on display!
Same thing goes when you go into the YouTube platform or your chosen Podcast platform (Spotify or Apple Podcasts), when a user searches for something that includes your keywords you will come up as a suggestion this person has the opportunity to watch or tune in.
What's also really exciting about this is how EASY it is for someone to binge on your past content. If someone likes a blog they've read chances are they will want to see what else is available, same goes for YouTube and Podcasts.
Here’s a fun fact for you….. I launched a Podcast in 2022, I haven't shared an episode in quite some time (like 18 months) but despite this people still tune in and listen. I know this because every week I get an email telling me how many new downloads each episode has had in the last 7 days.
Eventually I will launch the next season but in the meantime I love how people can continue to connect with me and the guests I had on the show with little work involved by me.
So that’s it in a nutshell, have I got you thinking now about the way you are currently trying to get in front of your audience? It’s time to not work harder but certainly smarter and that step could be starting a Podcast in your 2023!
Whenever you're ready, here's a few ways we can help you! 1. Download your free 2023 Social Media Calendar specifically created for Coaches, E-Course Creators and Online Business owners. This calendar will keep your audience engaged all while saving you time, giving you fresh ideas so you can stop scratching your head wondering what to post on the daily. Click here to download your FREE 2023 Social Media Calendar click here now. 2. Want to scale your e-commerce business to 5k months using Facebook? Check out our FREE Masterclass where you can steal my 5 step Facebook selling system!
3. Want to outsource your content marketing to a team of highly skilled experts? Check out our range of packages + 'pick n mix' add ons > here < OR, book a Social Media Management Discovery call to discuss your needs and discover how we could help. 4. Want to be coached and mentored by Louise? Book in a FREE 30 minute discovery session where you have the opportunity to share what your biggest challenges are right now, where you want to be and have Louise shed some light on how to get there. Book your session here.
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