Your Complete Podcast Launch Checklist
Everything you need to consider before you hit record — from strategy to sustainability.
If you’ve been thinking about starting a podcast but aren’t quite sure what’s actually involved, this will give you a clear place to start.
No overwhelm.
No overcomplicated tech.
Just a practical way to think about what it really takes.
Inside This FREE Checklist, You’ll Discover:
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What to think about before you even start recording (so you don’t have to backtrack later)
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How to position your podcast so it actually connects with the right audience
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The key decisions that shape your show behind the scenes, from format to frequency
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What’s involved in the tech, setup, and recording process (without overcomplicating it)
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How to plan your content so you’re not constantly wondering what to talk about
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Simple ways to think about marketing your podcast once it’s live
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What sustainability actually looks like, so your podcast doesn’t become another thing on your to-do list
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How to measure success in a way that goes beyond downloads
Who This Checklist Is For
This is for you if:
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You’ve been thinking about starting a podcast but haven’t taken the first step
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You’re not sure what’s actually involved behind the scenes
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You want to do it properly, not just wing it
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You’re conscious of your time and energy and want something sustainable
Why You Need This FREE Checklist
From the outside, podcasting can look simple.
Hit record.
Upload.
Done.
But behind every episode are a lot of small decisions that shape how your show actually works.
From planning, to structure, to consistency… it all adds up.
Without that clarity, it’s easy to start — and just as easy to stop.
This checklist helps you see the full picture before you begin, so you can make decisions with intention instead of figuring it out as you go.
How To Use This FREE Checklist
You don’t need to do everything at once.
Work through each section at your own pace, use it to capture your ideas, and come back to it as your podcast evolves.
Not every item will apply — and that’s the point.
It’s here to guide your thinking, not overwhelm you.
About Louise
I’m Louise Stephens — Business Strategist, Marketing Mentor and host of the "Part Time CEO" Podcast.
I’ve spent over a decade building and running businesses, including a digital marketing agency supporting service-based business owners across Australia and New Zealand.
Over the years, I’ve launched and marketed my own podcast, pitched clients onto aligned shows, audited existing podcasts, and mentored business owners to use podcasting strategically — not just as another content channel, but as a long-term visibility asset.
I believe in marketing that builds authority without burnout.
Visibility that feels aligned.
And strategy that actually fits your season of life.
This checklist isn’t theory.
It’s built from lived experience, tested strategy, and everything I’ve seen work (and not work) behind the scenes.
If you’re considering podcasting, I want you to make that decision clearly — not because it’s trendy, but because it actually makes sense for you.
And if you do decide to start one, I want you to do it well.
